Server-side multi-touch attribution
mbuzz
Multi-touch attribution that reconciles platform ROAS against your bank. Eight models side by side and no vendor lock-in. Built for marketers spending $20k to $1m a month on paid acquisition.
vlad:~$ whoami
Vlad MehakovicGrowth, product and technology leader
I set the strategy, lead the team and own the commercial result. I manage the machinery because I can build it myself.
ls ~/companies
Employers and clients I have led work for.
git log --stat
I grow revenue by modernising how businesses acquire, convert and keep customers, with AI built into how the team works.
- 3xARR in two and a half years through product-led growthB2B SaaS
- 40%bookings growth while marketing costs fell by 40%Health tech scale-up
- $250 to $80customer acquisition cost, with a subscription product that lifted logistics yield 5xOn demand startup
- +35%year on year online sales conversionHealth and wellness brand
man vlad
My career has run through agency leadership for Audi and Blackmores, management consulting at EY running a machine learning personalisation program across a big four bank, and C-suite roles at Laundromap (startup) and MoleMap (scale-up). Then my own consulting for startups including Curator and Providoor, and four years of digital transformation for the pet industry.
skills --list
I set the strategy, lead the teams that deliver it and own the commercial result. I am also a polyglot developer who adopts new practice early, so my teams move faster and get more done.
Growth strategy
Acquisition, activation, retention and revenue, run from a bottom-up growth model.
Product and platform
Roadmaps, booking platforms, loyalty products and experimentation from strategy to delivery.
Attribution and forecasting
Multi-touch attribution, channel forecasting and reporting that ties spend to revenue.
Data and engineering
R, SQL, Ruby on Rails and JavaScript. I build the machinery, not only the plan.
Digital and AI transformation
Legacy modernisation, analytics rebuilds and AI ways of working for lean teams.
Leading teams
Cross-functional teams and agencies, up to 80 staff, across Australia, New Zealand and the UK.
cat building.md
Website and web app review for teams
Pinafly
Send the team one link. They comment and discuss on the actual pages, each person answers, and you manage the decisions and approvals in one place.
Both are Forebrite products. Forebrite itself turns scattered marketing data into a bottom-up forecast, reconciled against reality with your team every week. forebrite.com
contact --all
Based on the Central Coast, NSW.